After extensive online research, Milkman were the first beard grooming products I purchased when first growing out my beard. Over the years, I've experimented with cheaper alternatives, always leading me to be inevitably disappointed and returning to Milkman. Nothing makes my beard look or feel as good, and both my partner and I love the scents (the new Oud Noir is fantastic). I think I've finally learned my lesson and will just stick with Milkman for the rest of my days.